nixon vs. nooka

Nooka is the brainchild of artist and designer, Matthew Waldman. In 1997, Matthew had a flash-back to a first grade math class while staring at a large wall clock in a London hotel and was struck by how few options there were for time display. He then sketched his ideas for potential designs on a napkin and brought them back to New York. After working on the designs, he submitted them to his legal team, and indeed, they were unique enough to patent!
The linear and graphic representation of time with Nooka timepieces presents a more intuitive way to view time. The visual mass increases as time passes, giving weight to an ephemeral and abstract concept - creating a universal visual language.
Rather than just style the appearance of an object, Nooka’s reconceptualization is based on analytic and artistic underpinnings that incorporate trends in fashion and science. The approach is beyond any material product – it is a concept, a method, a mindstyleTM.
Beyond international style, the search for a universal language is the common theme that all nooka products are conceptually based, whether a timepiece, fashion, or something unexpected. look for more from Nooka in 2009!
Nooka Inc. is based in New York City with an office in Tokyo Japan.

One of Japan’s most accomplished DJs, DJ Kentaro aligns with Nixon on one of their minimalistic watch styles, The Private. The watches final result is far from subtle however as DJ Kentaro puts together a multi-colored package featuring a multi-toned watch strap and a black/green face. The watch’s hands are also done up in different colors with a yellow crown featuring the Nixon logo. Available now through the SamuraiWebShop.

Via The BeastPretty sweet if you ask me. A very colorful approach to a minimal watch. Good job!

-xhris

i personally like the nooka better i own one.lol you just have to get used to counting the lines lmaooo

the nixon has a cool color but nooka takes the cake.

-xhris